Hurly Burly was one line of product labels created as a collaborative project between graphic designers and fermentation students at Fresno State. In this project, two of my peers and I designed Hurly Burly to reflect the creative brief given to us by the fermentation students. Each character and their unique characteristics were illustrated by me. The graphic language of Hurly Burly's identity reflects a high-quality brand that feels modern, and playful. All nine labels have an individual story that reflects their name.
